- A close appraisal, with the client, of the
markets that he wishes to target in a realistic and focused manner.
This includes an evaluation of the business objectives.
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Completing the campaign and reporting back to the client
Local area and narrow market - the client specifies
a narrow geographic area and a finely targeted business segment
Local area and wide market - a narrow geographic
area and a wide business segment
Wide area and wide market - the client is looking
to attract business from a wide geographic area and large business
segments
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